Building the financial literacy and financial futures of young New Zealanders - PMG Trust

An initiative by

PMG Charitable Trust

in Partnership with EPIT

December 2023

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In direct response to growing financial inequality in New Zealand, PMG established the PMG Charitable Trust, believing that taking a long-term and innovative approach to financial education, will support societal change. This involves delivering a technology innovation (tool) which is online based, extending the reach and accessibility of financial literacy learning to as many groups as possible. PMG is developing increased functionality of the tool, so that modules/lessons can be added, with possible expansion of the tool to include Te Reo. This is being done in collaboration with rangatahi, iwi, schools and community groups. when and if this is recommended by iwi. Focus groups with young people and a developing partnership with Tuwharetoa iwi are informing this work.

The drive behind this initiative

There are rising financial inequities in New Zealand, and with this a lack of financial literacy with rangatahi, which can impact negatively on financial, physical and mental wellbeing. While Māori households are disproportionately represented in lower socio-economic groups, previous training has shown that Māori achieve greater financial wellbeing with the same level of knowledge and resources as Pākeha, indicating that investing in Māori financial capability can lead to significant improvements in financial wellbeing and the resulting quality of life.

Approach to change

The methodology PMG are using is rangatahi design-led development of the tool, which to date have been based on the following:

Short term

  • Provide as many rangatahi as possible with free access to PMG Smart$ Online, to help them understand the basics of money management and have improved financial understanding

Medium term

  • Develop PMG Smart$ Online to include more money concepts for further learning and extend reach and use of tool in schools and youth organisations throughout Aotearoa, so every young New Zealander is equipped with the basic knowledge of money management before they reach 15 years of age.

Longer term

  • Develop the tool further to include modules which help rangatahi change/improve their behaviours around money management and therefore reducing financial inequality in Aotearoa.

Impact for Equity

  • An increase in the financial literacy of rangatahi highly represented in financial inequality statistics
  • A reduction in the barriers to financial literacy training
  • Wider whānau engagement in conversations about financial literacy

Learnings & Outputs

About

PMG Charitable Trust

The PMG Charitable Trust was established to build the financial literacy and therefore, financial futures of young New Zealanders with a focus on using innovative ways (technology and offline activities) to educate, inform and inspire behavioural change when it comes to managing money.